Why Pro and Pro AI are separate tiers.

The first thing to know about Bonfiyah's pricing: we resisted the impulse to bundle.

The conventional move would be a single Pro tier at $14.99/mo that bundled everything Pro AI does today. It would have higher conversion, higher ARPU, and a simpler pricing page. It would also be wrong, because it would charge $14.99/mo to roughly 70% of users who don't need the AI inference cost burned on their behalf.

Two genuinely different problems.

The recording-volume problem is what most active recorders run into around month three. You have 60+ recordings. The Free tier's 120-min monthly cap is now a real constraint. Persistent speakers across recordings would be useful. Search across the library is useful. Auto-summary on every recording is useful. Lock-screen Live Activity, the recording-status widget, the multi-device sync. All Pro features. All built on architecture that runs once at recording time, with no per-use AI inference cost.

The stakes-attached AI problem is different. You have a meeting that matters and you want a 250-word executive briefing across the project's last six recordings. You have a witness deposition and you want commitments tracked with timestamps. You have a compatibility analysis you only want to run once on this conversation, with the consent gate, with the four research frameworks. These are inference-heavy operations that cost real money to run, and they only make sense for users who are routinely doing high-stakes work.

The math.

An AI Summary on a 60-minute recording uses roughly 25,000 input tokens through the inference layer. At Bonfiyah's negotiated rates, that's about $0.04 of variable cost per generated summary. Project Context, Compatibility, Team Dynamics, and the deep Speaker Insights pass each cost between $0.06 and $0.18 of inference. A heavy Pro AI user runs 50–80 inference operations a month — call it $5–10 of variable cost.

Pro AI is $19.99/mo. The margin lets us run the inference layer profitably and reinvest in better models — including ones that might cost more, like the framework-aware fine-tunes that the Compatibility Analysis evaluation set is being calibrated against right now.

Pro is $9.99/mo. There is essentially no per-user inference cost. Pro covers the App Store cut, the iCloud transfer cost, the AssemblyAI transcription line, and a stable recurring contribution to the engineering work. It runs profitably at low usage volumes; it runs more profitably at high ones.

If we'd bundled, we'd be charging Pro users for inference they're not running. The most committed-but-not-AI-heavy customers — the litigators recording witness sessions, the journalists building source archives — would be paying for inference they don't use. The pricing would feel wrong, and over time, it would cause churn.

The clean upgrade trigger.

Most users hit Pro before they hit Pro AI. The trigger for Pro is concrete: you have more than 120 minutes of recording per month, or you want speakers and search to work across recordings, or you want the native iPhone integration. Once any one of those is true, $9.99 is correctly priced.

The trigger for Pro AI is different. It's not "I'd like more AI features." It's "I have a specific class of work where being right about a meeting matters more than $20 a month." Witness preparation. Investor commitments. Per-client diagnostic reads. Cross-project executive briefings. The work where the result of getting it wrong is worse than the cost of running the inference.

Most Bonfiyah customers stay on Pro indefinitely and that is correct. About 20% trial Pro AI; some keep it; many cycle in for stakes-attached projects and back out for the quiet months. We charge by the month so this is frictionless.

What this means for you.

If you record meetings regularly and want them to be searchable, summarised, and synced across devices: Pro. $9.99/mo. The vast majority of active recorders correctly land here.

If your work has a layer where AI getting it right materially matters — high-value meetings, legal proceedings, per-client diagnostic work, decision-making across projects — Pro AI. $19.99/mo. The 7-day trial is real; you'll know within a week whether the AI features carry their cost on your specific work.

The Free tier is the full app for 120 minutes per month, indefinitely. We resisted gimping it. If you're a casual recorder with a few meetings a month, you should never need to upgrade — and we'd rather have you happy on Free than annoyed on Pro.

See the full pricing breakdown with every feature on every tier, or jump straight to the 7-day Pro AI trial.